From that perspective, customer service should be included as part of an overall approach to systematic improvement. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. The perception of success of such interactions is dependent on employees 'who can adjust themselves to the personality of the guest'. Customer Service: Customer service is the provision of service to customers before, during and after a purchase.

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